The Editor's Press Kit: How to Get Your Brand Featured in Magazines

How do you get your brand featured in a magazine? You stop pitching like a brand and start pitching like an editor thinks. This kit is written by Oona Chanel, Founder and Editor-in-Chief of Author Magazine (published by Thames & Hudson). It shows you what editors actually want, when to send it, who to send it to, and exactly what to write.

Most press advice comes from PR software companies and blank template sites. This comes from the person on the other side of the inbox, the one who decides what runs.

What's inside

• The 29-page playbook (PDF): what editors look for, the lead-time calendar for print and digital, building a press kit editors open, reading a masthead, the pitch, follow-ups, samples and gifting, exclusives and embargoes, earned vs paid media, how to read a media kit, and a 90-day press plan.
• A full chapter on getting press in the Gulf: Dubai, Abu Dhabi, Riyadh and Doha, plus Ramadan and Eid timing, bilingual materials, and how relationships work in the region. No other press guide covers this.
• 12 editable pitch email templates (Word): product launch, founder story, trend, gift guide, exclusive, Ramadan & Eid, event invitation, follow-up, sample call-in, expert comment, thank-you and partnership enquiry.
• Press release template and press kit fact sheet, ready to fill in.
• 30 subject lines that get opened.
• Press Planner (Excel): a media tracker that calculates your follow-up dates, a 12-month pitching calendar showing what print desks are closing each month, and a coverage log.

Who it's for

Founders of fashion, beauty, jewellery, fragrance, design and lifestyle brands. In-house marketers and PR managers. Freelance publicists and small agencies. Anyone launching a brand in the UAE, Saudi Arabia or the wider Gulf.

Instant download

You get a ZIP file (PDF, DOCX, XLSX) straight after purchase. It works in Word, Google Docs, Pages, Excel, Google Sheets and Numbers.

Questions

Do I need a PR agency to get into magazines?
No. Most editors would rather hear directly from a founder with a clear story. This kit gives you the process an agency would follow.

How far in advance should I pitch a magazine?
Print monthlies plan three to six months ahead. Digital works days to weeks ahead. The planner maps this month by month, including holiday gift guides and Ramadan.

What should a press kit include?
A fact sheet, your brand story in three lengths, a founder bio, a product sheet with prices, stockists, high-resolution images and one press contact. All of it is in the kit, with templates.

Does it include editor email addresses?
No. It teaches you how to find the right editor at any publication and track them yourself. Your list ends up more accurate than any bought database.

Can I use it for my clients?
Yes, for your own brand and your clients' brands. Please don't resell or share the files.

By Oona Chanel, Founder & EIC, Author Magazine · Thames & Hudson · Author Inc.