{"product_id":"aveda-pure-formance-firm-hold-gel","title":"Aveda Pure Formance Firm Hold Gel","description":"\u003ch4\u003eProduct Details\u003c\/h4\u003e\u003cp\u003eMoisturizing hair gel that provides strong definition while enhancing shine \u0026amp; control | Applies a lightweight, non-flaking gel texture infused with glycerin to attract moisture \u0026amp; prevent dryness for a smoother style throughout the day | Strengthens structure using PVP \u0026amp; VP\/VA copolymers that deliver firm hold \u0026amp; defined shape without stiffness | Protects from UV exposure using UVA filters that help shield hair color \u0026amp; integrity under sun exposure | Soothes scalp \u0026amp; strands with antioxidant-rich botanicals like Scutellaria baicalensis root, licorice \u0026amp; boswellia extracts to support hair health over time | Enhances shine using sunflower seed oil \u0026amp; tocopherol that nourish strands while adding subtle luster \u0026amp; softness | Ideal for men \u0026amp; anyone seeking long-lasting hold in sleek, structured styles regardless of hair type or texture | Made in the USA\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater\\Aqua\\Eau, PVP, Glycerin, Alcohol Denat., VP\/VA Copolymer, Acrylates\/Beheneth-25 Methacrylate Copolymer, Phenoxyethanol, PEG-40 Hydrogenated Castor Oil, Tromethamine, Cinnamidopropyltrimonium Chloride, Hydroxypropyl Guar, Sodium Gluconate, Fragrance (Parfum),* Helianthus Annuus (Sunflower) Seed Oil, Glycyrrhiza Inflata Root Extract, Hydrolyzed Algin, Tocopherol, Yeast Extract\/Faex\/Extrait De Levure, Ethylhexylglycerin, Laurtrimonium Chloride, Ursolic Acid, Limonene, Linalool, Citronellol, Geraniol, Benzyl Benzoate, Farnesol, Citral, Benzoic Acid, Dehydroacetic Acid\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Size: 150ml","offer_id":47751331414242,"sku":"362620","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/6903\/7700\/files\/36262074304.jpg?v=1783641184","url":"https:\/\/www.authorshop.co\/sv\/products\/aveda-pure-formance-firm-hold-gel","provider":"Author","version":"1.0","type":"link"}