{"product_id":"how-to-get-featured-in-magazines-press-kit","title":"The Editor's Press Kit: How to Get Your Brand Featured in Magazines","description":"\u003cp\u003e\u003cstrong\u003eHow do you get your brand featured in a magazine?\u003c\/strong\u003e You stop pitching like a brand and start pitching like an editor thinks. This kit is written by Oona Chanel, Founder and Editor-in-Chief of Author Magazine (published by Thames \u0026amp; Hudson). It shows you what editors actually want, when to send it, who to send it to, and exactly what to write.\u003c\/p\u003e\n\n\u003cp\u003eMost press advice comes from PR software companies and blank template sites. This comes from the person on the other side of the inbox, the one who decides what runs.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's inside\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe 29-page playbook (PDF):\u003c\/strong\u003e what editors look for, the lead-time calendar for print and digital, building a press kit editors open, reading a masthead, the pitch, follow-ups, samples and gifting, exclusives and embargoes, earned vs paid media, how to read a media kit, and a 90-day press plan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA full chapter on getting press in the Gulf:\u003c\/strong\u003e Dubai, Abu Dhabi, Riyadh and Doha, plus Ramadan and Eid timing, bilingual materials, and how relationships work in the region. No other press guide covers this.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12 editable pitch email templates (Word):\u003c\/strong\u003e product launch, founder story, trend, gift guide, exclusive, Ramadan \u0026amp; Eid, event invitation, follow-up, sample call-in, expert comment, thank-you and partnership enquiry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePress release template and press kit fact sheet\u003c\/strong\u003e, ready to fill in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30 subject lines\u003c\/strong\u003e that get opened.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePress Planner (Excel):\u003c\/strong\u003e a media tracker that calculates your follow-up dates, a 12-month pitching calendar showing what print desks are closing each month, and a coverage log.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eFounders of fashion, beauty, jewellery, fragrance, design and lifestyle brands. In-house marketers and PR managers. Freelance publicists and small agencies. Anyone launching a brand in the UAE, Saudi Arabia or the wider Gulf.\u003c\/p\u003e\n\n\u003ch2\u003eInstant download\u003c\/h2\u003e\n\u003cp\u003eYou get a ZIP file (PDF, DOCX, XLSX) straight after purchase. It works in Word, Google Docs, Pages, Excel, Google Sheets and Numbers.\u003c\/p\u003e\n\n\u003ch2\u003eQuestions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a PR agency to get into magazines?\u003c\/strong\u003e\u003cbr\u003eNo. Most editors would rather hear directly from a founder with a clear story. This kit gives you the process an agency would follow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow far in advance should I pitch a magazine?\u003c\/strong\u003e\u003cbr\u003ePrint monthlies plan three to six months ahead. Digital works days to weeks ahead. The planner maps this month by month, including holiday gift guides and Ramadan.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat should a press kit include?\u003c\/strong\u003e\u003cbr\u003eA fact sheet, your brand story in three lengths, a founder bio, a product sheet with prices, stockists, high-resolution images and one press contact. All of it is in the kit, with templates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it include editor email addresses?\u003c\/strong\u003e\u003cbr\u003eNo. It teaches you how to find the right editor at any publication and track them yourself. Your list ends up more accurate than any bought database.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use it for my clients?\u003c\/strong\u003e\u003cbr\u003eYes, for your own brand and your clients' brands. Please don't resell or share the files.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBy Oona Chanel, Founder \u0026amp; EIC, Author Magazine · Thames \u0026amp; Hudson · Author Inc.\u003c\/em\u003e\u003c\/p\u003e","brand":"Author","offers":[{"title":"Default Title","offer_id":67884206620898,"sku":"AUTHOR-EPK-01","price":46.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/6903\/7700\/files\/IMG_5971.jpg?v=1793697594","url":"https:\/\/www.authorshop.co\/en-gb\/products\/how-to-get-featured-in-magazines-press-kit","provider":"Author","version":"1.0","type":"link"}